Press kit

For interviews, embargoed previews, or feature requests, email feedback@nixdapp.com — typical response within 24 hours.

One-sentence description

Nixd is a personalized quit-vaping iOS app for vapes, JUUL, and nicotine pouches like Zyn, On!, and Velo, built around a live-to-the-second streak counter, a 6-tool SOS craving toolkit, and a slip-recovery flow that doesn't reset users to day zero.

Company facts

• Legal name: Nixd LLC
• Incorporation: Delaware LLC
• App platform: iOS 17+
• Bundle ID: com.nixdvaping.app
• App Store ID: 6761740706
• Pricing: Free download with a free trial. Current subscription pricing shown in the App Store.
• Founded: 2026

Product facts

• 27-step onboarding covering product type (vape / cigarettes / pouches), usage volume, motivation, prior attempts, barriers, and quit method
• Cold turkey or personalized taper with mid-quit method switching that preserves streak and progress
• 19 health milestones from day 0 to year 2, each backed by cardiovascular or pulmonary recovery research
• 6 brain recovery stages mapped to nicotinic receptor downregulation and dopamine recalibration
• 6 craving intervention tools: 4×4 box breathing, 5-senses grounding, 90-second movement reset, distraction game, "not this time" guided intervention, craving log
• Live-to-the-second streak counter, money saved counter, mood/wins/letter-to-self journaling
• Apple Sign In authentication, full offline support, no ads, no data sales

Lines you can quote

"Most quit-vaping apps were built by re-skinning quit-smoking apps from 2015. That's fine for cigarettes. It misses what makes vapes and pouches different: you don't notice when you use them. The whole habit lives below the threshold of awareness, which is exactly why it's hard to quit."

"We refuse to reset users to day zero when they slip. The data shows reset-shaming is a relapse trigger, not a recovery aid."

"A live-to-the-second streak counter sounds like a gimmick. It isn't — the difference between 'Day 7' and '7 days, 3 hours, 41 minutes' is the difference between an abstraction and a thing you've earned."

Assets

High-resolution logos, in-app screenshots, and the founder headshot are available on request. Email feedback@nixdapp.com with the outlet, deadline, and what you need.

• Logo (SVG, light + dark)
• Wordmark (SVG, light + dark)
• App icon (PNG, 1024×1024)
• App screenshots (iPhone, iOS 17+, multiple sizes)
• Founder headshot
• Brand color palette

Story angles we'll talk about

• Why vape cessation needs different design than cigarette cessation. The always-on, low-amplitude nature of vape habits doesn't fit the cigarette mental model.
• Pouch (Zyn / On! / Velo) cessation as an emerging, under-served category. Pouch use has grown 30%+ year over year in the US; cessation tooling has not kept up.
• The case against day-zero reset shaming. Why most quit apps' default behavior actively works against the user, and what to do instead.
• What 90 days of clean nicotine actually does to your brain. The neurochemical timeline and what ex-users experience subjectively.
• How an indie iOS team builds in a category dominated by 10-year-old apps.

What we won't say

• That Nixd is a medical device. It isn't, and the FDA would disagree.
• That cessation success rates are higher than they are. We'll cite the actual numbers, including for our own users.
• That vapes are "safe." They're less harmful than cigarettes for current smokers who switch; they aren't a clean product.